WalMart is adamant about using mergers and acquisitions to increase its business. These two vehicles are often used when the company is entering foreign markets. However, I'd like to illustrate how the company is using acquisitions to strengthen its core business and its online presence.
Walmart.com started as a joint venture between the company and a venture capital firm, Accel Partners. Now, the site is a wholly owned subsidiary of the WalMart via an acquisition.
The company is pushing to increase and improve its presence in social media as well as bolstering its online sales. The company has purchased several tech companies. The company purchased Kosmix, to gain better web analytic capabilities. Another pick-up, Grabble, specializes in point-of-service applications via mobile platforms. Smallsociety, purchased in January, develops iOS apps. Finally, WalMart also acquired OneRiot, a specialist in mobile and social advertising.
These companies have been assimilated into the retailer's digital technology division, @WalmartLabs.
Mergers and acquisitions mean the procedure of one company buying another company and mixing the two together. Consolidating and obtaining a company is also known as a "take over." There are the benefits and drawbacks when it comes to the company of mergers and products.
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