In my post on acquisitions, I mentioned WalMart's recent tech company buying spree. I briefly noted the companies were placed into @WalmartLabs, a digital technology division. What i left out however, is this is a new-venture division in the company. Its purpose is tied to e-commerce. Online sales are increasing annually, and WalMart wants to be a big player in getting a piece of the action. The company already has online sales sites, and is continuously trying to improve them.
But, the company isn't just trying to drive sales to the site. The company is hoping to develop new, easier ways for customers to use Web 2.0 technology to purchase goods. Instead of just incorporating these tech pick ups into one of the established e-commerce divisions, the company wanted to create a new division that thinks like a start-up. The head of @WalmartLabs admitted, "We have to be innovative, we've got to experiment, we've got to try things out."
As evidence @Walmartlabs isn't just about WalMart, the division released an app called ShopyCat. The app allows you to monitor your Facebook friends' likes in an effort to help you with gift recommendations. The kicker: the results aren't just from WalMart, but include other top retailers (just not Amazon).
Do My School Work For Me company is hoping to develop new, easier ways for customers to use Web 2.0 technology to purchase goods. Instead of just incorporating these tech pick ups into one of the established e-commerce divisions, the company wanted to create a new division that thinks like a start-up.
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