Strategic positioning is a key component of a successful business strategy. WalMart's general strategy is to place itself as the low-cost leader when compared to competitors. The company applies this strategy in every business pursuit. To give an example, the company has partnered with TruConnect to offer a low-cost wifi alternative. The pre-paid service allows users unwilling, or unable, to purchase monthly data plans for mobile devices another alternative for obtaining mobile broadband.
This focused low-cost leadership is just the most recent example of WalMart's drive to expand into product and service markets. Other examples include entries into the soft drink industry (Sam's Choice colas), pet food market (Ol' Roy dog food), and perishables (Great Value brand). Each product's purpose is to offer a lower cost alternative to other brands in the same industry/market.
They've always been good at strategic positioning, now haven't they? Well, at least it's good for those who go there to shop. It allows them to get what the want for cheaper. Thanks for sharing!
ReplyDeletewalmart is a great place to buy but not to work. you may want to read this article called, "up against walmart." also, dont be surprise to see a helicopter flying on top of the parking lot because that might be the owner investigating how many car are at the parking lot. ask manager how scare they are when they see helicopter flying by...but the point is clear, walmart is convenient and inexpensive...great markerers
ReplyDeleteCustom Homework Writing focused low-cost leadership is just the most recent example drive to expand into product and service markets.
ReplyDelete