Sunday, June 24, 2012
International Strategies
WalMart is a transnational company, operating operating 55 brands in 15 countries. The company generally has used two strategies when entering new markets, both of which are forms of foreign direct investment. Initially, the company used greenfield investment, using the WalMart brand name and starting up a new subsidiary in the foreign market. This strategy was used in Mexico, Canada, and Germany. Alternately, the company acquires established retail chains in the foreign market. Examples include the purchasing of ASDA in the U.K., and more recently the planned purchase of Massmart in Africa. The company expects a large percentage of future growth to come from foreign markets.
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A firm that has operations in more than one country is known as a multinational corporation dissertation help . ... Multinationals such as Kia and Walmart have chosen an international strategy to guide their efforts across various countries.
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Write My Economics Homework company generally has used two strategies when entering new markets, both of which are forms of foreign direct investment. Initially, the company used greenfield investment, starting up a new subsidiary in the foreign market.
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